Karwan Brand Book

Brand Identity

The Karwan logo reflects innovation, tech-savviness, and premium aesthetics. It should be used only in its original form on black, white, or teal backgrounds.

Color Palette

Typography

Body Text: Roboto (16px–20px), easy to read and clean.

• Hero Headline: 48px–60px (Poppins Bold)
• Subheadings: 28px–32px (Poppins Medium)
• CTA Buttons: 20px–24px (Poppins Bold)

Visual Guidelines

• Use high-quality images with clean, light-colored backgrounds.
• Maintain a minimalist layout with lots of white space.
• Use accent colors for product highlights or CTA sections.

Product Showcase Usage

• Phone Cases: Design, grip, protection
• Wireless Chargers: Speed, convenience
• Power Banks: Capacity, compactness
• Stylus Pens: Precision and creativity
• Screen Guards: Clear, tough protection
• Car Mounts: Durable and accessible

Social Media Guidelines

Always follow the brand palette. Use light elegant backgrounds with overlays of teal, grey or peach. Text should be legible and fonts consistent.

Taglines & Brand Voice

• "Empowering Your Digital Lifestyle."
• "Tech in Style, Power in Hand."
• "Stay Powered, Stay Stylish."

Voice: Clear, friendly, confident

Tone: Informative with a tech edge