Karwan Social Media Strategy

🎯 MISSION: TRANSFORM KARWAN INTO INDIA'S MOST LOVED TECH BRAND

Current: 11K followers, <1% engagement, ₹30K monthly sales | Target: 35K followers, 6% engagement, ₹5L monthly sales

📊 THE REALITY CHECK

PROBLEM SOLUTION
💀 11K Dead Followers 🔥 Build Engaged Community
😴 Boring Corporate Content 😂 Viral Meme Strategy
📉 <1% Engagement Rate 📈 Target 6% Engagement
🤖 Robotic Brand Voice 🗣️ Your Tech-Obsessed Bestie
💰 ₹30K Monthly Sales 🚀 Scale to ₹5L Monthly

🎭 BRAND TRANSFORMATION

❌ BEFORE

  • "Your Tech Companion"
  • Professional & Safe
  • Product-Heavy Content
  • Corporate Language
  • Low Engagement
  • ₹30K Monthly Sales

✅ AFTER

  • "Tech ka Dost, Vibe ka Boss"
  • Bold & Viral
  • Meme-First Strategy
  • Gen Z Language
  • High Engagement
  • ₹5L Monthly Sales

🔥 THE VIRAL CONTENT FORMULA

40-30-20-10 CONTENT STRATEGY

🎭 40% MEMES & VIRAL

Goal: Maximum Shareability

  • POV: Phone dies at 2%
  • Relatable tech struggles
  • Trending audio adaptations
  • Expectation vs Reality

"Tag that friend who asks for charger every 2 hours 🤡"

📱 30% PRODUCT SHOWCASE

Goal: Convert to Sales

  • Aesthetic unboxings
  • Before/after setups
  • Real usage scenarios
  • Customer showcases

"This combo hits different 🔥 Rate this setup /10"

🤝 20% COMMUNITY

Goal: Boost Engagement

  • Polls & questions
  • User challenges
  • Live sessions
  • User spotlights

"Drop your battery % without looking 👇"

🎬 10% BEHIND-THE-SCENES

Goal: Build Trust

  • Team moments
  • Product development
  • Company culture
  • Founder stories

"Sunday vibes at Karwan HQ ✨"

📅 7-DAY CONTENT DOMINATION

DAY THEME CONTENT TYPE EXAMPLE
MON 💪 Motivation Monday Tech Tips & Hacks "Monday energy: Phone fully charged, you fully charged ⚡"
TUE 🤓 Tech Talk Tuesday Product Education "Wireless vs Wired: Let's settle this debate 📱"
WED ✨ What's Your Vibe Aesthetic & UGC "Show us your setup energy 📸"
THU 📼 Throwback Thursday Tech Nostalgia "When phones had actual buttons 💀"
FRI 🔥 Flex Friday Product Launches "Friday flex: Your setup but premium ✨"
SAT 🏠 Setup Saturday Lifestyle Content "Saturday setup goals: What's your vibe? 🎯"
SUN 📖 Sunday Stories Behind-the-Scenes "Sunday reset at Karwan HQ 👥"

📈 MONTHLY KPIs & GROWTH TRAJECTORY

🎯 MONTH 1 TARGET KPIs

13K
Followers
+2K growth
2.5%
Engagement Rate
+1.5% boost
50K
Monthly Reach
New metric
₹1.2L
Monthly Sales
4x increase

📊 12-MONTH GROWTH MILESTONES

MONTH FOLLOWERS ENGAGEMENT REACH SALES UGC POSTS VIRAL CONTENT
Current 11K <1% 20K ₹30K 0 0
Month 1 13K 2.5% 50K ₹1.2L 4 1
Month 2 15K 3% 70K ₹1.8L 6 2
Month 3 17K 3.5% 90K ₹2.5L 8 3
Month 6 22K 4.5% 150K ₹3.5L 15 6
Month 12 35K 6% 300K ₹5L 30 12

📊 MONTHLY KPI BREAKDOWN

📈 GROWTH METRICS

  • Follower Growth: +2K monthly
  • Engagement Rate: +0.5% monthly
  • Reach Expansion: +20K monthly
  • Story Views: Track & optimize
  • Profile Visits: Measure interest

💰 REVENUE METRICS

  • Social Sales: ₹30K → ₹5L
  • Conversion Rate: Track & improve
  • Cost Per Sale: Optimize efficiency
  • Customer LTV: Measure value
  • ROI: Track returns

🎯 CONTENT METRICS

  • Viral Content: 1 per month
  • UGC Posts: Progressive growth
  • Share Rate: Track virality
  • Save Rate: Measure value
  • Comment Ratio: Engagement depth

🗣️ VOICE TRANSFORMATION

🎭 FROM BORING TO VIRAL

❌ OLD BORING VOICE

"Introducing our new wireless charger with advanced technology for optimal charging efficiency."

✅ NEW VIRAL VOICE

"POV: You finally found a wireless charger that doesn't judge your cable management skills 🔥"

🔥 VOICE PILLARS

😎 RELATABLE AF

"When your phone dies and you realize you're lost without GPS... in your own neighborhood 💀"

🔥 TREND-AWARE

"Using current slang, viral sounds, Gen Z language naturally"

😏 PLAYFULLY SARCASTIC

"Oh, you drop your phone 10 times a day? *Slides phone case into DMs* 📱"

👥 COMMUNITY-FIRST

"Squad, we need to talk about phone protection. This intervention is overdue 📱"

🤝 REALISTIC COMMUNITY BUILDING

📸 UGC STRATEGY (REALISTIC TARGETS)

MONTH UGC TARGET STRATEGY INCENTIVE
Month 1 4 UGC posts Reach out to existing customers ₹500 discount
Month 2 6 UGC posts Launch #MyKarwanSetup challenge Feature + 20% off
Month 3 8 UGC posts Partner with micro-influencers Free product + feature
Month 6 15 UGC posts Community contests ₹2000 prize pool

🎯 UGC GENERATION TACTICS

📞 DIRECT REACH

Contact existing customers personally

🎁 INCENTIVIZE

Discount codes + feature promise

🤝 COLLABORATE

Work with micro-influencers

🚀 90-DAY DOMINATION PLAN

🏗️ PHASE 1: FOUNDATION (Days 1-30)

🎯 GOALS

  • Followers: 11K → 13K (+2K)
  • Engagement: <1% → 2.5%
  • Sales: ₹30K → ₹1.2L
  • UGC: 4 posts from customers
  • Viral Content: 1 post with 10K+ views

✅ ACTION ITEMS

  • Transform content style completely
  • Create 10 meme templates
  • Launch #MyKarwanSetup challenge
  • Post 30 pieces of new content
  • Establish 2-hour response time

🚀 PHASE 2: MOMENTUM (Days 31-60)

🎯 GOALS

  • Followers: 13K → 15K (+2K more)
  • Engagement: 2.5% → 3%
  • Sales: ₹1.2L → ₹1.8L
  • UGC: 6 posts total
  • Collaborations: 3 micro-influencers

✅ ACTION ITEMS

  • Launch viral meme campaign
  • Host first Instagram Live
  • Create trending audio adaptations
  • Partner with influencers
  • Launch YouTube Shorts

📈 PHASE 3: SCALE (Days 61-90)

🎯 GOALS

  • Followers: 15K → 17K (+2K more)
  • Engagement: 3% → 3.5%
  • Sales: ₹1.8L → ₹2.5L
  • UGC: 8 posts total
  • Conversion Rate: Optimize for maximum ROI

✅ ACTION ITEMS

  • Host virtual product launch
  • Implement advanced analytics
  • Scale successful content
  • Build email list (2K subscribers)
  • Optimize for maximum ROI

✅ IMMEDIATE ACTION CHECKLIST

🔥 THIS WEEK (START TODAY)

📱 VIRAL CONTENT

  • ☐ Post 1 relatable meme daily
  • ☐ Use trending audio in Reels
  • ☐ Ask questions in every post
  • ☐ Create story polls daily
  • ☐ Update bio with new positioning
  • ☐ Jump on trending hashtags within 24hrs

🚀 ENGAGEMENT DOMINATION

  • ☐ Respond to ALL comments <2 hours
  • ☐ Comment on 20 trending tech posts daily
  • ☐ Engage with 15 competitors' posts daily
  • ☐ Reply to 10 relevant stories daily
  • ☐ Like & engage with followers' content
  • ☐ Share user posts to stories (with credit)

⚡ DAILY ENGAGEMENT STRATEGY

🎯 MORNING (9-11 AM)

  • Comment on 10 trending tech posts
  • Engage with tech influencers
  • Reply to overnight comments
  • Share relevant trending content

🔥 AFTERNOON (2-4 PM)

  • Comment on competitor posts
  • Engage with target audience
  • Share stories with polls/questions
  • React to followers' stories

✨ EVENING (6-8 PM)

  • Final comment responses
  • Engage with peak-time posts
  • Share user-generated content
  • Plan next day's engagement

🎯 FIRST MONTH ENGAGEMENT GOALS

ENGAGEMENT METRIC CURRENT WEEK 1 TARGET MONTH 1 TARGET DAILY ACTION
Engagement Rate <1% 1.5% 2.5% Memes + trending comments
Comments Per Post 5-10 15-25 40-60 Ask questions + engage back
Story Views 500 800 1500 Daily polls + trending topics
Profile Visits 100/day 200/day 400/day Viral comments + trending engagement
Shares/Saves 2-5 8-12 20-30 Shareable memes + valuable content

💡 ENGAGEMENT HACKS FOR IMMEDIATE RESULTS

🔥 TRENDING STRATEGY

  • Find viral tech posts: Comment within first 10 comments
  • Use trending sounds: Adapt to tech content
  • Jump on memes: Tech twist within 24 hours
  • Engage with influencers: Meaningful, not generic comments

💬 COMMENT GOLD FORMULA

  • Be first: Speed matters for visibility
  • Add value: Don't just say "Nice post"
  • Ask questions: Start conversations
  • Use emojis: Stand out visually